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Summary

Position Overview:

This position oversees all marketing efforts relating to the promotion of RioCan Living’s existing and future residential developments; both purpose-built rental and condominiums.

Responsibilities:

  • Execute effective marketing initiatives to build awareness and generate leads for RioCan Living’s residential and mixed-use developments.
  • Develop communications plans for RioCan Living projects, tailoring the plans based on the project’s needs and scope.
  • Manage third-party creative agencies in the development of marketing collateral and execution of campaigns and events. This includes creating briefing documents and presentations, proofreading and obtaining internal approvals.
  • Oversee changes to marketing floor plans.
  • Provide day-to-day management of advertising campaigns focusing on all aspects of marketing residential communities; both rental and condo.
  • Manage media buys and traffic for online, print and out of home advertising including proof reading and obtaining approvals.
  • Oversee ongoing updates to RioCan Living and RioCan corporate websites.
  • Manage the marketing setup of new condo and rental offices from design to installation.
  • Assist with market research, competitive shopping and producing reports.
  • Attend weekly marketing meetings for all RioCan Living developments.
  • Manage multiple marketing budgets and oversee processing of invoices and estimates for third parties, and PO generation for third party suppliers.
  • Manage sales and purchaser related events from pre-sales to the completion of the building (including sales events, ground breaking event, purchaser events etc.).
  • Organize award submissions inclusive of BILD, OHBA, CHBA etc.
  • Develop and foster working relationships with internal and external stakeholders.
  • Other duties / projects as required.
  • Travel required within the GTA (visiting sales offices, sites and competitors), with occasional travel within Canada.
  • During launch periods, hours may fall outside of regular business hours, and schedule flexibility is required, including being available on evenings and weekends.

Qualification Requirements:

  • Degree in Business, Advertising or related area.
  • Minimum 5 years of experience in a marketing role or with an advertising firm working on accounts. 
  • Ability to work in a fast-paced environment.
  • Excellent multi-tasking skills.
  • Proven organizational skills and ability to meet competing deadlines.
  • Excellent critical thinking skills.
  • Proven oral/written communication skills.
  • Able to work collaboratively and effectively in a team environment.
  • Proficiency in Microsoft Office, with proven Excel, PowerPoint and Outlook abilities.
  • Familiarity with Adobe Publisher or Photoshop, as well as WordPress or other web content management systems.
  • Familiarity with Google advertising and social media advertising platforms such as Facebook, Instagram and TikTok.

What RioCan Living Offers: 

RioCan pioneered the REIT concept in Canada almost 30 years ago and has been transforming Canadian real estate ever since. When you work at RioCan, you get the stability and resources of an established company with the entrepreneurial and collaborative spirit of a start-up.

The following are values that guide our organization:

  • Bold: We are confident, decisive, and driven.
  • Adaptable: We are nimble, constantly improving, and thrive in times of change.
  • Entrepreneurial: We are innovative, visionary, and passionate about success.
  • Responsible: We are committed to sustainable growth for our unitholders, tenants, employees and communities.
  • Trusted: We are guided by integrity, accountability, and respect.

RioCan brings together smart, talented people from diverse backgrounds, and creates spaces where we can all prosper.  People are at the core of who we are, and we respect that they have taken all kinds of paths to get here.

We are committed to creating an environment in which all employees are valued, included, and empowered to do their best work and bring great ideas. We value different voices and perspectives, and appreciate that unique backgrounds and identities make our organization stronger.

RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process please let us know and we will be happy to work with you to meet your needs.